LEGO Photo is LEGO's first official iPhone application available for free at the iTunes App Store. It works with the iPhone and saved images on an iPod touch letting consumers immortalize their favorite images in LEGO form. Users can simply choose a photo from an existing gallery or point the camera to snap a photo then touch the screen to watch their masterpiece build. Additional screen taps show portraits in nine different color palette options. Celebrating CLICK portraits is easy. Users can upload to a social networking page, email it to grandparents and friends, print it--even tweet it using #legoclick.

Upon launch LEGO Photo was the #4 free app in the US, #2 in the UK and #1 in Japan. For the month of January, it attracted over 2 million unique downloads, and ranked as the 32nd most downloaded free application in the US.