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Burn Energy Drink
This series tells the stories of real-life characters from the skate, music, and snowboarding communities. ‘Playground’ and ‘Peepshow’ are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. ‘Ride’, shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression.

Our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own.

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