Tomorrow Awards - Stella Artois - King of Cannes

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by unit9

Website: tom@unit9.com
Country: uk

About Entry

Credits:
Agency: Mother London
Creative director: Gustavo Sousa, Robert Saville
Creatives: Rodrigo Saavedra, John Cherry
Planners: Laurence Horner, Dan Broadwood
Producer: Tania Kane, Katherine Weston
Directors for the website film: Lucas Shannon & Agustin Alberdi
Director on the 'viral' films: Agustin Alberdi
TV Production company: Stink
Photographer: Nathan Small
Interactive production: unit9
Producer:Sam Becker
Director: Anrick Bregman
Tech Lead: Gilles Boisselet

Web Links:
www.unit9.com/awardentry/mother_londo...
Web Links:
www.unit9.com/kingofcannes

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Stella Artois - King of Cannes

To highlight Stella Artois's sponsorship of the Cannes film festival we created a character, Jacques d'Azur, a highflying legend of the Cannes Festival for over 60 years - the king of Cannes.

Then we killed him.

News that Jacques had left his weekend in Cannes to an unknown heir was spread, online, TV and posters with the message that the search for an heir was on. All stories directed people to a website where Jacques' will reading could be watched. Using Facebook connect, users were placed in the film as the unknown heir.