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A LOJA VAZIA / THE EMPTY SHOP
For the annual Clothing Drive, we inverted the shopping experience of a fashion-mall to create a new way of collecting donations: The Empty Shop invites people to bring clothes to the shop instead of taking them from the shop.
With only a free space and literally an empty shop, VillaLobos mall managed to collect 3.2 tons of clothes and help thousands of people in need. And in a place full of fashion stores, a donation drive with a fashion flare brought the public much closer to the cause, resulting in donations of clothes in much better conditions than the ones found in the usual drop off boxes.

Also, other malls have shown interest in implementing the idea in their markets, which is the perfect opportunity to spread goodwill all over so we open sourced the project by making available the shop blueprint, the key visuals and the communication kits, all for free at www.alojavazia.com to anyone willing to spread goodwill.
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