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Story Planet - Intergalactic Travel Authority - Tomorrow Awards
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Story Planet - Intergalactic Travel Authority
Intergalactic Travel Authority (ITA) is a space-themed children’s learning centre in Toronto. Our playful brand identity mirrors the imaginative writing programs the centre offers.
The Client
Story Planet is a nonprofit learning centre in Toronto’s Bloordale area that provides creative writing classes to kids. Our task was to get kids excited to express themselves creatively by giving them a space that is wildly imaginative.

Concept Overview – Invite kids to use their imaginations by using OUR imagination!
To pique kids’ imaginations to enter Story Planet, we designed the Story Planet’s storefront to look like a terminal for space travel (think bus station…but for space!). We called it the “Intergalactic Travel Authority”. Inside you’ll discover all the amenities one might find in a travel terminal: coffee, candy, tourist t-shirts and other mementos. This playful-themed storefront is designed to inspire the young minds to participate in Story Planet’s programming, where the kids work on creative writing projects, art and any other forms of creative expression.

Juniper Park transformed the centre into a space station by:
• Designing the brand identities of both Story Planet and its Intergalactic Travel Authority alter ego
• Creating store signage, outside and in to transform it into an “Intergalactic Travel Authority
• Designing the gift store items (really fun!)
• Crafting the theme line: “Come in, take off”

The design is intended to encourage kids to discover new worlds through learning. The idea speaks to both learning and fun.

Our inspiration:
For inspiration, we imagined what an airport would look like if it were for spaceships and aliens?

For example:
The external store sign shows aliens lining up to get their passport signed.
Murals create the illusion of windows overlooking other areas of the space station.
The gift store sells 4-armed sweaters and double-headed t-shirts.

Media Plan
The brand look started to roll-out in Fall 2012 and is will continue to roll-out throughout 2013.

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  • Meet the 6 @TomorrowAwards Monster Judges who will be selecting the world's most innovative, forward-thinking work - tomorrowawards.com/monster_judges
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Contacts

For General Inquiries
info@tomorrowawards.com

Ignacio Oreamuno
Executive Director

Location

106 West 29th St
New York, NY 10001
Tel: (212) 643-1440 ext.36