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Geox Amphibiox: 7 Days of Rain - Tomorrow Awards
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Geox Amphibiox: 7 Days of Rain
To test their waterproof line of shoes, Geox had one man live through 7 days of nonstop rain. This fantastic piece of digital craftsmanship chronicles his story. See how the shoes and tester hold out against an omnipresent cloud.
The core of the 7 Days of Rain experience was the interactive films, embedded on the product site. These distinctly different elements were cleverly blended with the use of 1000FPS, interactive close ups of the footwear. Integrating these slow motion product shots helped to tie the emotional storytelling of each movie with the website’s point of sale space, creating a seamless experience from product introduction to product purchase. In addition to the main story line we created an interactive layer that allows users to explore even more content; from in depth footage of the cloud devices, to crowd reactions.
A mix of Flash for desktop and HTML5 for the mobile and tablet builds ensured an optimal experience across all devices.

This was a real-life experiment. Hours went in designing and building the rain devices. The days and tasks where planned, but we knew nothing about how Tom (test subject) would cope with the constant rain. The experiment created a lot of attention in the cityscape, and Tom instantly became subject for pity and was cheered on by the surrounding crowd. The product really is in the heart of the idea, something that gives freedom to showcase product features without losing entertainment value. After 3 months the site had 1M unique visitors that spends an average of 6 minutes on the site.

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