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15 seconds on air - Tomorrow Awards
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15 seconds on air
Øvingshotellet is a Music Rehearsal Hotel with 48 fully equipped rooms of different sizes in the middle of Oslo. 15 seconds on air is a project aimed at putting Øvingshotellet and the people who rehearse there in the spotlight.
The idea: Jingles for Øvingshotellet performed by bands that need to practice. Any genre, any skill level any instrument. The result is an ongoing campaign taken over by the bands themselves. Both on air and online. Promoting the name and personality of Øvingshotellet and last but not least: getting their 15 seconds on air.

Bands and artists uploaded or recorded directly, their 15 second jingles on the website through Soundcloud API. And every submission was aired on radio. One lucky winner each month, got one of their original full length songs playlisted on ROX FM.

Even though composing, recording and uploading a jingle is a tall order, this small activity generated new spots every week of the campaign. All aired. Ranging from black metal to techno, they kept Øvingshotellet's small radio presence fresh, new and interesting.

(The amount of jingles on the website varies as the upload is Soundcloud based, allowing the artists to remove their jingle at any time)
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