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Kringl - Tomorrow Awards
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Kringl
Kringl™ is a free mobile video app available on Apple and Android platforms that creates believable videos of Santa in action to help parents prove Santa exists.
The Goal:
Zulu’s founding principle is a belief that the world needs more creativity. So each year we strive to bring this belief to life with an initiative designed to have a positive social impact on the world around us.
This holiday season, we set out to make every kid’s wish come true – to catch a glimpse of Santa Claus on Christmas Eve. Working with Make-A-Wish® Canada, we set out to bring this wish to life by launching an innovative mobile application that helped parents prove Santa exists.

The Target:
Parents and non-parents, who go out of their way to keep the magic of Christmas alive for the children in their lives.

Insights and Strategies:
Parents will do almost anything to preserve their children’s belief in Santa, even don the red and white suit themselves. After uncovering this insight, we figured there had to be an easier way to keep the magic of Christmas alive for children all over the world.

The Plan:
The Kringl video app uses pre-recorded scenes of Saint Nick in action, combined with footage from the user’s home to bring the custom scenes to life. Each video clip of Santa was filmed on a green screen to create a series of unique scenes to choose from. During filming, we had to capture footage in a range of lighting situations to give the user the ability to match their lighting conditions at home.

Sound design also played an important role in the believability of the footage. Close attention was paid to ensure the sounds captured by the user worked seamlessly with the pre-recorded sounds in the app. The final output is undeniable proof that Santa is real.
To ensure users got the best results possible, a website dedicated to FAQs and helpful hints was created along with links to download the app in both the App Store and Google Play.

The Results:
Downloaded over 110,000 times in just the first 3 weeks after launch, Kringl was enjoyed by children in over 150 countries. More than 2 videos per second where being created on Christmas Eve, and over 35 million media impressions were generated – all with no paid media support.
Kringl was also named Top 12 agency holiday campaigns by Advertising Age, was the “App of the Day” on FWA, and was showcased on USA Today and Fast Company, among others. Through donation functionality built into the app, our partner charity, Make-A-Wish Canada, received global awareness and support. Most importantly, parents everywhere had the perfect way to rekindle the magic of Santa Claus for their children on Christmas morning.
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Ignacio Oreamuno
Executive Director

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New York, NY 10001
Tel: (212) 643-1440 ext.36