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L'Oreal Color Match Machine - Tomorrow Awards
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L'Oreal Color Match Machine
We set out to help New York women on the go get the quick makeup touch up they need, even when they don’t have any time to stop and shop.

In the fall of 2013, we partnered with L’Oréal Paris and the MTA to create the L’Oreal Paris Color Match Machine—the next incarnation of experiential marketing and out-of-store shopping.

The interactive machine scans the colors in a shopper’s outfit for inspiration. After detecting three primary colors in the outfit, it offers personalized matching (or clashing) products from the L’Oréal Paris Colour Riche line. Shoppers can purchase the suggested nail polish, eye shadow, mascara, and lipstick directly from the machine.

People loved it and the media noticed, calling it the “futuristic beauty store for the city girl on the go.”
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