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Lebron "Together We Rise" Mosaic
We set out to create a campaign to engage LeBron James fans, bringing them together and connecting them with LeBron, while kicking off the 2013/14 NBA season.
At the 2013/14 NBA season opener, Samsung and LeBron James unveiled the "Together We Rise" mosaic: a three-story by four-story video billboard where fan-submitted selfies came together to form a larger-than-life mosaic of LeBron performing his signature pre-game chalk toss (per fan-request). The takeaway: LeBron IS his fans, and together they will rise to the challenge of the new NBA season.
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