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Win the Hour - Tomorrow Awards
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Win the Hour
The Nike+ FuelBand SE introduces a radically simple new feature: Win the Hour. Move for five minutes in a row, and you win the hour.
Decades of research show that true fitness is achieved by moving consistently all day. Yet most people do intense workouts, followed by long periods of sitting—a trend exacerbated by the modern workplace. We set out help people move more in the simplest way possible.

The Nike+ FuelBand SE introduces a radically simple new feature: Win the Hour. Move for five minutes in a row, and you win the hour. You get rewarded for every win, and a gentle push when needed. It also features mini-challenges, trophies and social motivation. It’s the first wearable fitness product that isn’t just quantifying the self; it’s helping millions fundamentally improve it.
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