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Sweetie - Tomorrow Awards
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Sweetie
Webcam Child Sex Tourism happens tens of thousands of times a day, but only 6 men had ever been convicted. Our 10-year-old Filipino girl, Sweetie, did something amazing; she caught 1000 predators, from 71 countries in the act.
Brief:
We offered to help Terre des Hommes when we discovered a new phenomenon that is spreading like an epidemic. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. We conducted research and called this crime Webcam Child Sex Tourism. Our solution: pro-active policing. To promote that, we had to raise global awareness and pressure all governments to act.

Impact:
We put a spotlight on an unknown form of child exploitation and reached over 1 billion viewers, putting Webcam Child Sex Tourism on the world agenda. As a result, governments are now taking action: policies have been changed, the Philippines announced that Webcam Child Sex Tourism is the country’s number one crime, predators are being arrested based on the evidence we collected, and child victims are being rescued.

Solution:
Webcam Child Sex Tourism happens tens of thousands of times a day, but only 6 men had ever been convicted. Our 10-year-old Filipino girl, Sweetie, did something amazing; she caught 1000 predators from 71 countries in the act. Governments felt urged to act after the world witnessed us handing over our short movie, findings, and 1000 names to Interpol. Everyone was glad to hear that Sweetie wasn’t real, but a 3D model.
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