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Rexona DO:MORE
Rexona, the $1.5 billion deodorant brand, came to us to launch a new global philosophy: DO:MORE. Our task was to mobilize online communities and rally them around the brand’s call to action.

We created the ultimate YouTube channel aimed at the most activity-oriented groups: adrenaline junkies and street dance fans.

But we had to DO:MORE to hook them in.

So we shot 6 films on 19 cameras and ran the stories in parallel so the viewer could switch between vantage points at will.

We also gathered partner content and simple tools to create the ultimate one-stop shop for doers.

The DO:MORE YouTube channel. A brand finding its voice. And its community.

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