Credits: Executive Creative Director: William Gelner Creative Directors: Grant Holland, Gavin Milner Art Director: Matthew Woodhams-Roberts Copywriter: Dave Horton Executive Producer/Managing Partner: Peter Cline Senior Integrated Producer: Maggie O’Brien Production Co.: B-Reel Films Hardware Engineers: JLB Design Ltd. Positioning System: Top Con UK/US
Nobody likes going to car dealerships. So when Mitsubishi wanted us to get people to experience their all-new Outlander Sport, we didn’t try to send people to dealerships. We decided to bring the test-drive to them. We rigged a real Outlander Sport so that it could be driven over the Internet, and created the world’s first online test drive. And for 10 days, we gave thousands of people an whole new way to experience a car.