Credits: Client: Krister Karjalainen, Head of Digital, P&G Nordics
Saatchi & Saatchi: Adam Kerj – Creative Director Gustav Egerstedt & Lisa Engardt– Art Directors Petter Dixelius – Copywriter Erik Hiort af Ornäs – Creative Maria Wester - Designer Per Jaldeborg – Planning Director Maria Lindskog Klasén, Charlotta Tibbelin & Jenny Larsson, Account Managers Tom Hedström – Business Director
B-Reel – Digital Production B-Reel Films – Film Production Atomgruppen – Event MSL – PR MediaCom – Media Emunity – Backend tech. Reklamlogistik – Logistics Suddenly – Banner production Eyewonder – Streaming Video banners
Ariel Fashion Shoot was a live Nordic digital event that took place for one week in September in a glass cube at Stockholm Central Station.
We repurposed an industrial robot and connected it to Ariel´s Facebook page where participants got 30 second slots to try and stain clothes, from basic to designer garments, passing by at high speed. The ammo was ketchup, jam and drinking chocolate.
The rules were simple – aim, stain and win! If the player was lucky to hit and stain a garment – It was washed live with Ariel Actilift and sent to the player's home.