Credits: CREATIVE DIRECTORS: Michael Murray,Darren Richardson, Aaron Starkman DESIGN DIRECTOR: John Thai ART DIRECTOR: John Thai COPYWRITER: Jane Murray DESIGNER: Genevieve Beharry ILLUSTRATOR: Jeremy Thompson PRINT PRODUCER: Jennifer Dark Associate Technical Director: Chris Czegel ACCOUNT DIRECTOR: Cheryl Mckenzie CONTENT MANAGER: Daniella Casasanta COGNITIVE ANTHROPOLOGIST: Ryan Roberts COMMUNICATION PLANNER: Jane Healy Group Account Director: Grace Castaneda
Toronto and Montreal are bitter rivals. The people from both cities never visited each other – despite being only a few hundred Km apart.
We created a live interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other’s cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.