To promote the release of the film Rio, Morphy developed a game in form of a flight simulator glider over the Rio de Janeiro for Banco do Brasil (one of the largest banks in the country), in reference to scenes in the movie. The game uses motion-recognition technology through a HD web-camera connected to the computer to move the virtual glider throughout the scenario by every move made by the player in command of the "real hang glider".
The player is literally hanging on by a structure very similar to a real hang-gliding and interacts with the game just by moving the triangle which simulates the glider’s command without any wired connection or remote controls for video games.
The game has two stages interspersed with clips from the movie and lasts for about 5 minutes. In the first phase the player flies over Rio de Janeiro and has to go through a specific path to score points. In the second phase, the player needs to control the glider during the landing on the beach of Copacabana.
More than scoring points or winning the challenges, the goal of action is to provide to the player the experience of being in a similar position to the glider’s flight while having fun in a video game. It is an interactive action which shows adherence to the movie’s theme and the site being shown (Copacabana beach), and on top of that, the forefront in using such technology.
In addition to the interactive action of the game’s planning and programming, Morphy was also responsible for 3D modeling of all elements, including characters and settings.
This interaction was on Copacabana beach for 3 months and impacted approximately 100.000 people.