Credits: Project manager First name : Geneviève Last name : Dionne Title : Producer Mail : firstname.lastname@example.org
Creative Director : Martin Ouellette Art Director : Marc-Antoine Jacques Conception : Commun Flash Developers: : Eric Clément, David Mongeau-Petitpas Programming: : Eric Clément, David Mongeau-Petitpas Copywriting : Xavier Blais Producer : Geneviève Dionne
“Show your colors” is a communal sponsoring initiative that takes place in Montreal’s Art Council’s new website. An engine is set up and allows citizens to buy their favorite color for 10 dollars in order to support the artistic creation in Montreal.
By dint of a filiation system, citizens who buy a color via a friend or an artistic organisation see the new website with the colors that the people close to them have bought. Therefore, the citizens decide what the website looks like.
In order to facilitate the promotion of the initiative by artistic organisations, an email invites them to generate a custom banner with their name on it. This way, the organisations can publish it on their blog, newsletter, or website. This way, the organisations take part in their own financing.
Meanwhile, stickers are affixed all across the city on urban objects to awaken citizens regarding the omnipresence of the arts in their daily lives.