The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a 'once in a 100 years' type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu.
We constructed festivity and participation creating a massive festive event both
old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and 'live' connection,
which is,a 250km wave across Kyushu.