Tomorrow Awards - The Inside Experience

Entry submitted by

by Pereira & O'Dell
Website http://www.pereiraodell.com
Country: USA

Other entries submitted by Pereira & O'Dell

About Entry

Credits:
Lead Agency: Pereira & O’Dell

PJ Pereira, Chief Creative Officer
Jason Apaliski, Creative Director
Jaime Robinson, Creative Director
Jeff Ferro, Executive Agency Producer
Kelsie Van Deman, Sr. Interactive Producer
Victoria Whitlow, Integrated Producer
Dan Beer, Dan Beer, Media & Strategy Supervisor
Neil Ramanan, Copywriter
Chaz Whitworth, Art Director
Gary Theut, Clients Services Director
Henry Arlander, Management Supervisor
Josh Brandau, Media Director
Justin Cox, Sr. Strategic Planner
Madeline Belliveau, Sr. Art Buyer, Print Producer
Angela Eddleman, Business Affairs
Audra Brown, Business Affairs
Adam Russell, Sr. Project Manager
Angie Paglino, Project Manager
David Richards, Casting Call Moderator

Production Company: RSA

Director: DJ Caruso
DP: Mauro Fiore
Executive Producer: Tracie Norfleet
Producer: Jennifer Barrons

Interactive Production Company: B-Reel

Creative Directors: Ben Tricklebank
Creative Technologist: Karl Ringman
Art Director: Kristoffer Brady
Developers: Robbie Roxas, Nick Jonas, Henrique Hohmann
Executive Producer: Pelle Nilsson
Producer: Kim Zaninovich
Production Assistant: Camilla Westman
Writer: Charlie Short
Information Architect: Andrew Tsukahira

Editorial: Whitehouse Post

Editor: Josh Bodnar
Assistant Editor: Shane Reid
Producer: Joanna Manning
Executive Producer: Sue Dawson

Graphics: Laundry
Creative Directors: PJ Richardson, Tony Liu Executive
Producer: Michael Bennett
Head of Production: Eric Badros
Producer: Alana Blasingame

Visual FX/Online: Ntropic

Creative Director: Nate Robinson
Head of Production: Melissa Warhaftig
Producer: Jenna Louie

Music: Squeak E Clean

Share this entry

Pin It

Information

FAQs »
Regulations »

The Inside Experience

Presented by Intel + Toshiba, the "Inside" social film project was the first Hollywood film of its kind starring Emmy Rossum ("Shameless," "Phantom of the Opera,") and directed by by D.J Caruso ("Disturbia," "I Am Number Four," "Eagle Eye") with Oscar-winning cinematographer Mauro Fiore ("Avatar," "Training Day").

A blockbuster-caliber production, INSIDE allowed viewers to be more than just viewers. They had the chance to become characters in the film itself and develop a relationship with the film's protagonist. For the first time, a director could not only direct the film's lead character but the audience as well by weaving several elements of social media into the story, film release, strategy as well as the casting with a social casting call.