This is an interactive music video game for the song "Bell" by the Japanese band "androp". “Bell” sings about expressing emotions and difficulty in communications. As we listened to this upbeat track, some keywords such as ‘words’ ‘future’ ‘run’ stood out from the lyrics. These words led us to think of a visual experience around the theme of ‘delivering a message’.

These days, communications are established so easily using technologies such as mobile phone, email, Twitter, etc. But is there something that’s getting lost in this rapid & speedy communication? That’s why we thought it would be interesting, if we can instead extend that moment of communication, and create an entertainment about the journey of delivering a message. This thought developed into the idea of the “Bell” music video game. Your message will transform into an animal, which you can control and travel through the landscape which is synchronized to the music. Please play the game yourself, and enjoy this new music video game experience.

Depending on the number of letters you use, the message will become different animals (mouse, rabbit, dog, horse, rhino, giraffe, and elephant). Whenever you hit an enemy, one of the letters will be swapped and corrupt the message. When you reach the goal, the size of the house will be different based on the number of followers of the recipient. After the game, you can tweet the corrupt message along with a replay link to reveal the originally intended message.

Please enjoy this new music video game experience.