Credits: ANSELMO RAMOS - EXECUTIVE CREATIVE DIRECTOR EDUARDO MARQUES - CREATIVE DIRECTOR/COPYWRITER DOGURA KOZONOE - ART DIRECTOR CAROLINA VIEIRA - ACCOUNT SUPERVISOR VIRGINIA MENDES - ACCOUNT MANAGER DANIEL TARTARO - DIGITAL INTEGRATED DIRECTOR Pablo Moura - Interface Supervisor Nasser Said - Interface Designer Maira Quagliato - PROJECT MANAGER JOSE TINOCO - Head of Digital Operations
SYNOPSIS The Whopper® Face APP is a simple iPhone application that allows any Burger King® store in the world to carry out the stunt. When the customer asks for a Whopper, a picture is taken without anyone noticing. The picture is sent to a wireless printer. People get their Whoppers with their faces on them.
RESULTS In 2011, in Brazil alone, more than 40 Burger King® stores will be inaugurated performing the stunt. In 2012, it will be 100. Now, any of the 12,100 Burger King stores in the world can have their own Whopper® Aangesig, Gesicht, Cara, 面對, Faccia, Ðñüóùðï, Ëèöî, Ansikte, פנים, Face.