Credits: Anselmo Ramos -VP Executive Creative Director Aaron Griffiths - Creative Director Eduardo Marques - Creative Director/Copywriter Bruno Ribeiro - Art Director Eduardo Doss, Paulo Engler - Art Director Rafael Donato, Rafael Campos - Copywriter Peter Bassett - Executive Producer Peter Gannon - Music Producer: Fergus Hay - Executive Group Todd Morris - Executive Producer Paul Iannacchino, Jr. - Director: SEAN DONNELLY - DP: BRIAN ALBERTH - Photographer / BTS Aaron Mackof, Dan Stephens - Editor: Lisa Miller Definition - Producer:
SYNOPSIS The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features: 10 hidden cameras, five microphones, voice-modifiers, 50watt speakers, electronic drum pad, 1000+ sound effects, and a hidden fridge full of Fanta. All of this to give consumers the full brand experience. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!