Tomorrow Awards - Drunk Valet

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by Ogilvy Brasil
Website www.ogilvy.com.br
Country: Brasil

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Credits:
Anselmo Ramos - VP Executive Creative Diretor
Rubens Filho - Creative Director
Beto Cocito - Copywriter
Pedro Fernandes - Copywriter
Flavio Tamashiro - Copywriter
Paula Fernandes - Art Director
Lucas Osis - Art Director
Raina Rocha - Art Director
Valeria Barone - Account Manager
Camila Porto - Account Supervisor
Daniela Bombonato - Planner
Carlão Busato - HungryMan Director
Alex Mehedff - HungryMan Executive Producer
Renata Dumond - HungryMan Producer
James Pedrozo - Jamute Company Sound

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Drunk Valet

SYNOPSIS
To increase awareness about drunk driving,
we did an experiment. We put a different valet
to park the customers' cars: a drunk one.
So, as people refused to give up their keys,
we delivered our message in the valet parking
ticket: NEVER LET A DRUNK DRIVER TAKE
YOUR CAR. EVEN IF THAT DRIVER IS YOU.
A sticky reminder before their first drink from
Bar Aurora and Boteco Ferraz.