Credits: Anselmo Ramos - VP Executive Creative Diretor Rubens Filho - Creative Director Beto Cocito - Copywriter Pedro Fernandes - Copywriter Flavio Tamashiro - Copywriter Paula Fernandes - Art Director Lucas Osis - Art Director Raina Rocha - Art Director Valeria Barone - Account Manager Camila Porto - Account Supervisor Daniela Bombonato - Planner Carlão Busato - HungryMan Director Alex Mehedff - HungryMan Executive Producer Renata Dumond - HungryMan Producer James Pedrozo - Jamute Company Sound
SYNOPSIS To increase awareness about drunk driving, we did an experiment. We put a different valet to park the customers' cars: a drunk one. So, as people refused to give up their keys, we delivered our message in the valet parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU. A sticky reminder before their first drink from Bar Aurora and Boteco Ferraz.