Tomorrow Awards - Come Back Ferrorama

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by DDBBRASIL
Website www.dm9ddb.com.br
Country: Brasil

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Credits:
CHIEF CREATIVE OFFICER: Sergio Valente
CREATIVE DIRECTOR: Sergio Valente, Moacyr Netto, Daniel Bottas, Joao Mosterio, Andre Pedroso, Cassiano Saldanha, Pedro Gravena, Rodrigo Almeida
COPYWRITER: Moacyr Netto
ART DIRECTOR: Marcelo Bruzzesi, Leo Ehrlich, Daniel Bottas
PROJECT MANAGER: Fabio Seixas, Marianna Sanches
PRODUCER: Marianna Sanches, Emni Ali Fakih, Fabio Seixas
DIGITAL PRODUCER: Denis Gustavo, Marcus Macarroni
PROGRAMMER: Fernando Kreigne, Lucas Dupin, Mauro de Tarso
SOCIAL MEDIA ACTIVATION: Bruno Tozzini, Steve Pereira, Philippe Bertrand, Ariane Garcia, Fabio Seixas
ANIMATION: Mauro de Tarso, Leo Ehrlich
3D PRODUCTION: Abruzzo-Revolux
PHOTOGRAPHY: Sergio Prado
ILUSTRATION: Diego Lauton, Leo Freitas, Pietro Antognioni, Sergio Filho
ART BUYER: Clariana Regiani da Costa
RTV: Gibinha
FILM DIRECTOR: Fabio Seixas
FILM EDITION: Edit
FILM PRODUCTION: Guru Filmes
SOUND PRODUCTION: Cromo.Sonica, Cabaret
CONVERGENCE DIRECTOR: Joca Guanaes
DIGITAL INTELLIGENCE: Patricia Andrade
OWNER OF ORKUT COMMUNITTY: Marco Markora
ACCOUNT: Ana Paola Teixeira "Polika", Ricardo Zanella
CLIENT: Carlos Tilkian, Aires Fernandes

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Come Back Ferrorama

We posted a video on YouTube in which Estrela's president challenged the biggest community
of Ferrorama's fans on Orkut (bigger than Facebook in Brazil). In order to prove their faith on
the return of the toy, the fans should make the train travel the last 12 miles of The Way of St.
James (El Camino de Santiago, the most famous pilgrim's route in the world). The group had
only 120 Meters of track and was told the train was not allowed to stop. The public could
follow the journey in real time via video, photos or tweets, and interact live with the team on its
website. After 5 days the fans reached their final destination, the St. James Cathedral. And the
president honored his pledge, re-launching the product.