Credits: CHIEF CREATIVE OFFICER: Sergio Valente CREATIVE DIRECTOR: Sergio Valente, Moacyr Netto, Daniel Bottas, Joao Mosterio, Andre Pedroso, Cassiano Saldanha, Pedro Gravena, Rodrigo Almeida COPYWRITER: Moacyr Netto ART DIRECTOR: Marcelo Bruzzesi, Leo Ehrlich, Daniel Bottas PROJECT MANAGER: Fabio Seixas, Marianna Sanches PRODUCER: Marianna Sanches, Emni Ali Fakih, Fabio Seixas DIGITAL PRODUCER: Denis Gustavo, Marcus Macarroni PROGRAMMER: Fernando Kreigne, Lucas Dupin, Mauro de Tarso SOCIAL MEDIA ACTIVATION: Bruno Tozzini, Steve Pereira, Philippe Bertrand, Ariane Garcia, Fabio Seixas ANIMATION: Mauro de Tarso, Leo Ehrlich 3D PRODUCTION: Abruzzo-Revolux PHOTOGRAPHY: Sergio Prado ILUSTRATION: Diego Lauton, Leo Freitas, Pietro Antognioni, Sergio Filho ART BUYER: Clariana Regiani da Costa RTV: Gibinha FILM DIRECTOR: Fabio Seixas FILM EDITION: Edit FILM PRODUCTION: Guru Filmes SOUND PRODUCTION: Cromo.Sonica, Cabaret CONVERGENCE DIRECTOR: Joca Guanaes DIGITAL INTELLIGENCE: Patricia Andrade OWNER OF ORKUT COMMUNITTY: Marco Markora ACCOUNT: Ana Paola Teixeira "Polika", Ricardo Zanella CLIENT: Carlos Tilkian, Aires Fernandes
We posted a video on YouTube in which Estrela's president challenged the biggest community of Ferrorama's fans on Orkut (bigger than Facebook in Brazil). In order to prove their faith on the return of the toy, the fans should make the train travel the last 12 miles of The Way of St. James (El Camino de Santiago, the most famous pilgrim's route in the world). The group had only 120 Meters of track and was told the train was not allowed to stop. The public could follow the journey in real time via video, photos or tweets, and interact live with the team on its website. After 5 days the fans reached their final destination, the St. James Cathedral. And the president honored his pledge, re-launching the product.