The Les Paul Doodle launched on June 9th, 2011, and became the most popular Google doodle to date. Its song-sharing functionality made it the first social doodle. In just 48 hours, 40 million songs were recorded in the US, the equivalent of 5.1 years worth of music. These songs were played back 870,000 times. An estimated 10.7 million hours of productivity were lost around the world.