Credits: Bob Pullum – Group Creative Director Kim Laama – Creative Director Nick Strada – Associate Creative Director Jimmy Soat– Associate Creative Director Vinit Patil- Senior Copywriter Michael Gurman – Senior Art Director Bob Hall – Senior Copywriter Takashi Kawashima – Senior Designer Ben Sweitzer – Designer Kiem Vu – Designer Michael Andrew – Associate Director of Analytics Nico Van Praag – Group Strategy Director Robyn Pocrnich – Senior Strategist Will Cullum – Senior Business Analyst Ian Boyle – Art Director Stephen Bardwell – Associate Designer Lane Karczewski – Associate Copywriter Stephen Hadinger – Associate Designer Lara Horner – Art Director Jessica Petersen – User Experience Designer Christine Poh – User Experience Designer Subbu Balakrishnan – Director of Technology Jeff Titus – Associate Director of Technology Scott Cullum – Creative Development Manager Yi Liu – Creative Development Manager Kaare Wesnaes – Creative Development Director Brad Johnson – Senior Creative Developer Ryan Brock – Senior Creative Developer Thomas Ko – Creative Developer Justin Carlson – Creative Developer Dan Magsino – Creative Developer Jeremy Gray – Creative Developer Christopher Morin – Technology Manager Bram Swenson – Technical Architect Kirt Fitzpatrick – Technical Architect Luan-Liang Chiang – Creative Developer Mayo Tobita – Creative Developer Eddie Leffler – Senior Creative Developer Stephen Lauck – Software Engineer Colin Lauver – Software Engineer Chip Miller – Senior Software Engineer Gearoid O’Flynn – QA Manager Dya Jones – Senior QA Engineer Max Chursin – QA Engineer Violetta Korotkova – QA Engineer Mike Murray – Editorial Director Lauren Uchrin – Management Supervisor Chris Guest - Group Account Director Simon Jefferson – Client Service Director Madeline Fields – Account Executive Lindsay Ross – Senior Account Executive Daniel Lai – Senior Project Manager Alyssa Prince – Associate Project Manager Andrea Bustabade – Project Manager
AKQA recently launched a new campaign for the highly-intelligent new Audi A6, a car that makes 2000 decisions a second. Our work combined with an offline campaign to deliver a message about the state of america's roads, and to start movement for more intelligent roads.
To generate buzz and awareness of the current road conditions, Audi and AKQA partnered the SENSEable City Lab at MIT to develop the Road Frustration Index (RFI). The RFI utilizes a blend of historical and real-time data to provide an overview of the state of today’s roads: information about traffic and weather patterns, driver behavior, social media comments about driving and more are measured, weighted and compiled into an overall “Index” for 30 major cities.
In the creation of the Audi Road Frustration Index, Audi and MIT built a partnership around analyzing data on the conditions of America's roads. This year-long partnership includes research with Audi, AKQA and MIT around improving the index and creating observations and solutions around today's roads. This research is a longer term investment for Audi and makes a broader impact to all consumers beyond the single marketing campaign.