Tomorrow Awards - Audi Road Frustration Index

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by AKQA
Website www.akqa.com
Country: USA

About Entry

Credits:
Bob Pullum – Group Creative Director
Kim Laama – Creative Director
Nick Strada – Associate Creative Director
Jimmy Soat– Associate Creative Director
Vinit Patil- Senior Copywriter
Michael Gurman – Senior Art Director
Bob Hall – Senior Copywriter
Takashi Kawashima – Senior Designer
Ben Sweitzer – Designer
Kiem Vu – Designer
Michael Andrew – Associate Director of Analytics
Nico Van Praag – Group Strategy Director
Robyn Pocrnich – Senior Strategist
Will Cullum – Senior Business Analyst
Ian Boyle – Art Director
Stephen Bardwell – Associate Designer
Lane Karczewski – Associate Copywriter
Stephen Hadinger – Associate Designer
Lara Horner – Art Director
Jessica Petersen – User Experience Designer
Christine Poh – User Experience Designer
Subbu Balakrishnan – Director of Technology
Jeff Titus – Associate Director of Technology
Scott Cullum – Creative Development Manager
Yi Liu – Creative Development Manager
Kaare Wesnaes – Creative Development Director
Brad Johnson – Senior Creative Developer
Ryan Brock – Senior Creative Developer
Thomas Ko – Creative Developer
Justin Carlson – Creative Developer
Dan Magsino – Creative Developer
Jeremy Gray – Creative Developer
Christopher Morin – Technology Manager
Bram Swenson – Technical Architect
Kirt Fitzpatrick – Technical Architect
Luan-Liang Chiang – Creative Developer
Mayo Tobita – Creative Developer
Eddie Leffler – Senior Creative Developer
Stephen Lauck – Software Engineer
Colin Lauver – Software Engineer
Chip Miller – Senior Software Engineer
Gearoid O’Flynn – QA Manager
Dya Jones – Senior QA Engineer
Max Chursin – QA Engineer
Violetta Korotkova – QA Engineer
Mike Murray – Editorial Director
Lauren Uchrin – Management Supervisor
Chris Guest - Group Account Director
Simon Jefferson – Client Service Director
Madeline Fields – Account Executive
Lindsay Ross – Senior Account Executive
Daniel Lai – Senior Project Manager
Alyssa Prince – Associate Project Manager
Andrea Bustabade – Project Manager

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Audi Road Frustration Index

AKQA recently launched a new campaign for the highly-intelligent new Audi A6, a car that makes 2000 decisions a second. Our work combined with an offline campaign to deliver a message about the state of america's roads, and to start movement for more intelligent roads.

To generate buzz and awareness of the current road conditions, Audi and AKQA partnered the SENSEable City Lab at MIT to develop the Road Frustration Index (RFI). The RFI utilizes a blend of historical and real-time data to provide an overview of the state of today’s roads: information about traffic and weather patterns, driver behavior, social media comments about driving and more are measured, weighted and compiled into an overall “Index” for 30 major cities.

In the creation of the Audi Road Frustration Index, Audi and MIT built a partnership around analyzing data on the conditions of America's roads. This year-long partnership includes research with Audi, AKQA and MIT around improving the index and creating observations and solutions around today's roads. This research is a longer term investment for Audi and makes a broader impact to all consumers beyond the single marketing campaign.