Tomorrow Awards - Halo Reach

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by AKQA
Website www.akqa.com
Country: USA

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Credits:
Credits:

Creative Director:
Chief Creative Officer: Rei Inamoto
Creative Directors: Pierre Lipton, Stephen Clements
Art Director: Ian Aldous
Designers: Jeremiah Wassom, Kyle Yugawa
Copywriter: Justin Pedone
Agency Producer: Andrea Bustabade

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Halo Reach

To celebrate the launch of Halo Reach, Xbox created a collaborative art installation powered by the online community. Live for twenty days, each person that visited RememberReach.com was able to create a point of light in memory of the heroes of Reach. By guiding a robotic arm to their chosen coordinates, visitors added a light to reveal the 3D sculpture that paid homage to the greatest shooter of all time.