Background: Försäkringskassan handles the Swedish social insurance system. With this campaign, Försäkringskassan wanted more young people to become aware of the fact that they might be entitled to a housing allowance. A contribution that will much help young people, whose economical status is often quite poor!
Challenge: To let young people know there is an easy way to improve your financial status – check out if you are eligible for a housing allowance.
Solution: We wanted to help young people improve their financial status. To spread the word to as many in the target group as possible, we started by improving something everyone around them would notice - their facebook status.
In three weeks, the campaign site had over 60 000 unique visitors. And the number of people applying for housing allowance increased by 280 percent – well above our goal.